So what is the Main Street Program?

Download Downtown Strategic Plan

The City of Tyler’s Main Street Program is accredited under the Texas Main Street program, a department of the Texas Historical Commission.

As a Main Street America™ Accredited program, Tyler is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.

The Downtown Revitalization Movement in Tyler

The Beginning: Downtown revitalization work in Tyler began in 1987, when a group of citizens concerned about the decline of downtown Tyler formed a non-profit organization called Heart of Tyler, Inc. The organization worked with existing groups to plan, promote and coordinate mutual goals for downtown.

Main Street Program Designation: In 1990, the Texas Historical Commission offered a Main Street program for cities with populations over 50,000. Tyler became one of the first communities in Texas to receive the Urban Program designation. The Heart of Tyler Main Street Program officially began on Jan. 22, 1990, when Director Claire Squibb was hired.

Partnership with the City of Tyler: In 2008, downtown revitalization became one of the chief aspects of the community’s ambitious plan for the 21st Century: Tyler 21. When that master plan was adopted, the City of Tyler and Heart of Tyler entered into a new partnership. While Heart of Tyler retained its independence and non-profit status, it also became an advisory group to the City of Tyler. At the same time, the City of Tyler created a Main Street Department and assumed all duties in maintaining the state and national Main Street Program designation and accreditation.

The two entities work hand-in-hand to provide “the best of both worlds” to support the revitalization of Downtown Tyler.

Our Mission and Vision:

Vision: To create a vibrant downtown core that provides the community and Smith County with a lively, diverse center of residential life, government, arts, services, commerce and events that contribute to the economy and quality of life of our area.

Mission: To create a vibrant downtown culture and economy through engaging volunteers, businesses and the community to implement programs that promote Downtown Tyler, preserve historic architecture and advocate for Downtown reinvestment and renewal.